Every June is Pride Month. Around the world, LGBTQIA+ communities come together during Pride Month to celebrate the freedom to be themselves, but also to raise awareness about the existing lack of freedom and prejudice.
We, the Souleway team, have been thinking about how we can support this important issue and help it gain more visibility. The topic is close to our hearts, which is why we want to position ourselves clearly. We quickly came up with the idea of designing a small Pride Collection. Because creating bags and accessories is what we do best.
We started thinking about ideas, designs and messages at the beginning of the year and over time discovered what this Pride Collection had to offer so that we would be happy and able to reach as many people as possible.