On 02.06.2020, Instagram was dominated by black tiles. But what comes after Blackout Tuesday? We took time to look, listen and learn. It is a long way, because racist social structures cannot be broken up within weeks. Nevertheless, we believe that silence is not the answer.

As a company, we have a social responsibility and take it very seriously. With this campaign, we want to raise awareness of the #BlackLivesMatter movement and contribute to the fight against racism. Our new "Together Daypack" is supposed to be a Reminder. An expression of cohesion.