Made In Germany
Every June is Pride Month. Around the world, LGBTQIA+ communities come together during Pride Month to celebrate the freedom to be themselves, but also to raise awareness about the existing lack of freedom and prejudice.
During last Pride Month we have been thinking about how we can support this important issue permanently and help it gain more visibility. The topic is close to our hearts, which is why we want to position ourselves clearly. We quickly came up with the idea of designing a small Pride Collection. Because creating bags and accessories is what we do best.
For every jute bag sold we will donate 5 euros and for every bum bag 15 euros to the youth network Lambda e.V. A nationwide network for queer youth and queer youth work.
We started thinking about ideas, designs and messages at the beginning of the year and over time discovered what this Pride Collection had to offer so that we would be happy and able to reach as many people as possible.
The result of our month-long development phase combines awareness and style with the lowest possible price hurdle. The products indicate Pride Month through their tone-on-tone embroidery and the inner fabric, without "shouting out" the message. They are also one of our lower priced products to allow for wider distribution.